138sungame.com (now known as 138.com) was established in 2012 in the Isle of Man as a premium online gaming site serving both the east Asian market and the growing UK market. With content in both English and Mandarin the initial launch was extremely successful and 138.com is one of the most respected gaming sites in the world.
Users could deposit and withdraw cash through their personalised administration portal, as well as access their game history, track bonus points and get help from a real person through a sophisticated online chat system.
Catering to the average consumer as well as to high-rolling VIP members, the company offered a unique concierge service accessible through the online portal.
The affiliate portal was key to the success of the initial launch, giving carefully hand-picked affiliates the tools they needed to earn significant commissions and contribute to explosive growth in the first few months of operation.
Affiliates were able to download banners, logos and other marketing materials; as well as track earnings in real-time, withdraw cash, manage and market directly to their players and access sophisticated reporting tools.
Using the well known and established Code Igniter as the framework and a MySQL database for the persistence layer, the front-end of the application was written in jQuery and used a custom css grid system.
Integrated with APIs from the various games providers, we were able to merge sports betting, online slot machines, poker and financial betting into one easy-to-use account.
138.com is still one of the only asian gaming companies that offer financial betting.